The Canary Islands have long traded on a reputation for cheap shopping — and it's partly, but only partly, true. The islands sit outside the EU's VAT area and charge their own low local sales tax instead, so many goods really are cheaper here than on the mainland or in the UK. But "duty-free" is a phrase that gets thrown around loosely, and plenty of the electronics-and-perfume "bargains" aimed at tourists aren't bargains at all. Here's how the tax actually works, where to shop, and what's genuinely worth buying versus what's just a well-marketed trap.

The tax story: IGIC, not "duty-free"

The key fact is this: the Canaries don't charge mainland Spain's 21% IVA (VAT). Instead they levy their own tax, IGIC, whose general rate is far lower — around 7% as of 2026, with reduced rates on many everyday goods. That genuine difference is why spirits, tobacco, cosmetics, sunglasses and some electronics can be noticeably cheaper than back home.

What the islands are not is a true "duty-free" zone in the airport-shop sense. You'll see the phrase plastered on shopfronts, but everyday high-street prices already include IGIC — the shops aren't giving it away. And because the islands are still part of the EU customs union, there are allowance limits on how much alcohol, tobacco and value of goods you can bring home without declaring it. Treat the Canaries as low-tax, not tax-free.

Watch the "tax-free electronics" shops: the tourist-strip stores selling cameras, watches and gadgets at "duty-free" prices are a classic trap. Prices are often inflated, warranties can be dubious, and the headline discount frequently doesn't beat what you'd pay online at home. Check the real price before you travel, and be very wary of high-pressure sales patter. If a deal needs urgency and flattery to close, walk away.

Shops and cafe terraces on Calle del Castillo, Santa Cruz de Tenerife
Koppchen / Wikimedia Commons

The big shopping centres

Every major resort area has at least one large, air-conditioned mall with the familiar international fashion chains, plus perfume, sportswear and electronics. On Gran Canaria the big centres cluster around Maspalomas and the capital; in Tenerife they're spread across the south and around Santa Cruz; and each island capital has its own department-store shopping. For a real Spanish high-street experience rather than a resort mall, the pedestrian streets of Las Palmas (Triana and Mesa y López) and central Santa Cruz are the best in the islands.

Craft markets and the real finds

Away from the malls, the islands' weekly mercadillos (street markets) are where the character is — from the huge Sunday market at Teguise on Lanzarote to the harbour markets of Gran Canaria's south. They mix genuine local craft and produce with imported souvenir tat, so shop with your eyes open. Our dedicated Canary Islands markets guide has the best ones and their days.

What's genuinely worth buying

Tell craft from tat: if the "traditional Canarian" souvenir is suspiciously cheap and identical in every shop, it was probably shipped in by the container-load. Buy crafts from the markets and official artesanía shops, look for a maker's name, and ask where it's from. The good stuff costs a little more and is worth every cent.

Worth buyingUsually a trap
Local aloe vera, wine, honey, rum, cheese"Duty-free" cameras & electronics
Genuine craft: pottery, embroidery, timpleIdentical "handmade" souvenirs everywhere
Tobacco/spirits within allowanceOverpriced "designer" watches and sunglasses

A realistic view on prices

Overall the Canaries are decent value, and the low tax is real — but do a quick price check on your phone before any big-ticket "bargain", and remember your customs allowance for the trip home. For the wider picture on the cost of a Canary holiday, see our prices guide. And if it's crafts and souvenirs you're really after, our Canarian crafts guide explains what to look for and what it should cost.

Shop the markets for character, the malls for convenience and the food shops for edible souvenirs — and keep a healthy scepticism about anything marketed as "duty-free". Do that and you'll come home with genuine island finds rather than regrets. Browse more things to do to round out your trip.